Francine McCutcheon, Founder, Optimisably
Francine McCutcheon is the founder of Optimisably, a Dublin-based digital marketing consultancy supporting B2B organisations across Ireland and international markets.
She holds a Master’s degree from UCD Smurfit Business School and is a certified Digital Marketing Institute professional. With over a decade of experience across Ireland and the UAE, Francine has worked with both public and private sector organisations to develop digital strategies that strengthen lead generation, improve online performance, and support measurable commercial growth.
She leads a team of senior digital marketing specialists across paid media, CRM, marketing automation, and website optimisation. The firm works closely with organisations to strengthen their digital infrastructure and build long-term marketing systems that support sustainable growth.