Event Details
Trust in government, the media and institutions is declining (Edleman Trust Barometer, 2025), it is now critical for organisations to communicate clearly to win the hearts and minds of their employees, customers, regulators, investors, and partners.
Brought to you by the Public Relations Institute of Ireland (PRII), this masterclass will show you how to create a clean “line of sight” from strategic objectives to audiences, messages, channels, governance, and measurement.
Join us to discover how to translate corporate strategy into clear, credible communications that drive understanding, trust, and action. You will gain practical tools to sharpen your narrative, prioritise channels, and prove impact. You will learn how to build a message hierarchy with proof points that can withstand scrutiny, and how to stop channel noise by defining clear roles for each channel.
Key insights you’ll walk away with:
Time:
12:30 PM - 02:00 PM
Venue:
Dublin Chamber, 7 Clare Street, Dublin 2 D02 F9O2
Teri Kelly, Founder & CEO, Total Reputation:
Teri Kelly is the Founder and CEO of Total Reputation, a communications and technology firm that helps organisations manage and protect their reputations through audits, advisory services, and crisis planning. Teri is a national council member of the PRII bringing her extensive experience in reputation management and strategy. She has over 25 years of experience in communications, branding, and marketing across the legal, finance, technology, and energy sectors, and previously served as Director of Representation and Member Services at the Law Society. She holds a Masters in political science, completed the Institute of Directors’ Chartered Director Programme, and serves on several professional and nonprofit boards. Teri also advises boards and leadership teams on reputation risk, communications governance, and stakeholder strategy.