Jiminy Eco Toys

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31 August 2023

The EU has released a short docufilm about Sharon Keilthy and her eco-toystore Jiminy Eco Toys, watch it here.

It's one in a series of 5 short films about inspiring circular economy pioneers around Europe! They will be played on trains across Europe to inspire more people to start a circular business and you can watch them all here.

The 4 other circular pioneers in the series are: 

  • Irene Segarrarius - making furniture from food waste, Spain 
  • Matea Benedetti - sustainable fashion, Slovenia 
  • Roetz Bikes - new bikes from broken old bikes, Netherlands 
  • Nam Mushroom Farm - growing food from used coffee grounds, Portugal 

Video series is made with EU funding by: 

  • Rediscovery Center, Ballymun 
  • @Impacthubams 
  • @Impacthub_lisbon 
  • @impacthubmad 
  • @interraileu 
  • film/edit: @julian.philbert 
  • host: @rutger.margot 

Sharon founded Jiminy in 2018 because as a parent she couldnt buy the plastic wrapped in plastic anymore, and figured she probably wasn't alone. 

It's a social enterprise that exists to inspire a playfully sustainable world, by making it easy to choose a gift that delights both the child and their planet. stocks up to 850 climate-neutral, minimal-waste toys for all ages from babies through teenagers with next working day delivery from Limerick, Ireland. 

To date Jiminy has empowered 15,000 unique customers to make that good toy-buying choice, selling a total of over €2 million of sustainably-made new toys, with a climate impact like having protected 4,500 mature trees from deforestation. 

Sharon also shares her learnings with the global toy industry, including cofounding the Women in Toys Sustainability Learning Community, speaking at the world's biggest toy fair Spielwarenmesse 2023, and coorganising the bio!TOY sustainable plastic toys conference for toy makers and plastics makers in March 2023. 

Learn more here.

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