By Chamber Press Office, 11 August 2023
Building to launch! The LEGO® Group brings another store to Ireland this autumn at Blanchardstown Shopping Centre
LEGO® fans in Ireland are in for a treat this year, as the LEGO® Group announce a second Irish store is on its way! Opening in October 2023, at Blanchardstown Shopping Centre, the new store will be the brand’s latest location in Ireland following the opening of the first Irish LEGO store on Grafton Street in August 2022.
LEGO fans of all ages will have endless opportunities to fully immerse themselves in the world of LEGO, with imagination and creativity underscoring every aspect of the store.
This will include:
- LEGO Pick a Brick Wall: a great way for customers to select the exact elements that they require for their builds.
- Hands-on Play Opportunities: including free build challenges and events each month.
- Build a Minifigure Tower: visitors can mix and match from a wide selection of bottoms, tops, heads, hair pieces and accessories to customise LEGO minifigures.
- Store Associates: whether customers are picking out a gift, looking for the latest set, or bringing a LEGO fan in for a special treat, the LEGO team can help find the perfect set for everyone.
Amy Pearson, Director of EMEA Marketing at the LEGO Group, said: “The launch of the LEGO Store on Grafton Street in 2022 proved how loved the LEGO brand is here in Ireland, so we are absolutely delighted to be bringing a second store to the Irish market this autumn. The new LEGO store in Blanchardstown Shopping Centre will allow builders of all ages to be inspired by the endless play opportunities LEGO has to offer. This store will be a top retail destination for product launches and events, while acting as a hub for our tenured LEGO community and new builders alike, welcoming them to an exciting journey of discovery with the LEGO universe.”
Sharon Walsh, Leasing Director at Falcon AM, Asset Manager for Blanchardstown Centre, commented: “We are hugely excited to be welcoming the LEGO Group’s latest Irish store to Blanchardstown Centre. Creating unique customer experiences is increasingly important – and this interactive, fully-immersive store speaks directly to that.
This opening follows a string of others at the centre over the past 12 months - attesting to the best-in-class ‘prime’ retail space available at Blanchardstown.”
The new 200sqm store offers an extensive range of new products only available exclusively at LEGO stores and LEGO.com, including the new LEGO Disney Castle and the PAC-MAN Arcade. In addition, LEGO VIP-members will receive benefits at the new store such as exclusive gifts with purchase, double points events and much more.
The official opening date and dates for in-store events will be announced soon.
Ireland’s first LEGO store was launched in August 2022 on Grafton Street. The opening of the second LEGO store at Blanchardstown Shopping Centre follows an extremely successful inaugural year for the Grafton Street location and continued interest in the brand from LEGO’s Irish fanbase.
Blanchardstown Centre is Dublin’s largest retail and leisure destination, spanning 1.1 million sq ft in total. The centre has undergone significant extension and refurbishment work over the past two years, and currently serves a catchment of 1.9 million people.