Laya Healthcare Extends Rugby Sponsorship

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22 June 2023

Laya Healthcare Extends Rugby Sponsorship as The Official Health and Wellbeing Partner of Munster Rugby and Connacht Rugby

Laya Healthcare today announced it has committed to another two years as the official health and wellbeing partner of both Munster Rugby and Connacht Rugby.

Laya healthcare plans to continue its work with both clubs on a strategic vision that will support the performance of the province by focusing on aspects of health and wellbeing across the men’s and women’s teams, the backroom team, right through to the fans.

Laya healthcare's partnership with both teams underscores the company's commitment to promoting health and wellness in the communities it serves. As part of the partnership, laya healthcare will provide support and resources to both male and female teams, including access to HeartBeat Cardiac screenings for players and backroom teams.

According to Kevin Kent, Head of Marketing at laya healthcare: “Laya healthcare is extremely proud to be the official health & wellbeing partners of both Munster and Connacht Rugby since 2020 and we’re delighted today to be announcing the extension of this sponsorship until 2025. Both clubs have been remarkably successful, captivating fans with thrilling matches, fostering a passionate fan base, and consistently producing top-tier athletes. Whether it’s the fierce rivalry, intense clashes, or exhilarating comebacks, both clubs have been a source of excitement and inspiration for fans. We are delighted to be a part of this.

He added; “We have strong links to both regions with our Laya Health & Wellbeing Clinics in Galway and Limerick. The sponsorships will now further support these communities. By tapping into the positive power of sport, laya’s commitment to health and wellness will empower players and fans alike across the provinces to embrace innovative new ways to take control of their health and enjoy the benefits of a healthy lifestyle.”

Commenting on the partnership, Dave Kavanagh, Head of Commercial & Marketing at Munster Rugby, said: “Laya healthcare has had such a positive influence on our community over the years through their steadfast support of Munster Rugby, the clubs, its players, and passionate fans. Through their support, laya contributes to the overall wellbeing and performance of the team, which plays a crucial role in helping us to stay a beat ahead and perform to the highest level. We’re delighted to continue our partnership with laya healthcare and can’t wait to see what the next couple of years will bring.”

Philip Patterson, Head of Commercial and Marketing at Connacht Rugby, added: “Laya healthcare has been a dedicated supporter of Connacht Rugby teams, our people, and our fans over the past three years. We are delighted that laya healthcare has chosen to extend its partnership with Connacht Rugby. The continued support as the title sponsor for the Laya Tag Rugby Series is also excellent news for Connacht as it goes from strength to strength each year. I’m looking forward to the season ahead.”

Laya healthcare has already built strong links in both regions, with Health & Wellbeing Clinic in Limerick and Galway. Laya Health & Wellbeing Clinics offer an array of diagnostics to both laya healthcare members and non-members. The healthcare services include walk-in urgent care for the treatment of minor injuries along with video consultation for patients as young as 12 months.

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