BearingPoint Renews Leinster Rugby Sponsorship

Back to Articles

By Chamber Press Office, 25 May 2023

BearingPoint Renews Leinster Rugby Sponsorship as Official Innovation Partner

  • BearingPoint is renewing its sponsorship contract with Leinster Rugby for another five years
  • The new sponsorship contract has been expanded with BearingPoint now sponsoring Leinster Rugby's underage regional club competions, the Sarah Robinson Cup and Shane Horgan Cup

Management and technology consultancy, BearingPoint, annnounces the renewal and extension of its sponsorship with Leinster Rugby as part of a new five-year contract. BearingPoint will continue to partner with the club as their Official Innovation Partner with the aim of helping Leinster realise the potential of its people, technology and ideas.

As part of its new five year contract, BearingPoint will now expand its sponsorship to support the women’s game, with BearingPoint becoming the title sponsor for the Under-17 regional Sarah Robinson Cup.  In addition, BearingPoint will become the new title sponsor for the regional Under-16 Shane Horgan Cup and will sponsor the Women’s Young Player of the Year Award at the end of season awards. Current Leinster Rugby players Tadhg Furlong, Ciarán Frawley, Dannah O’Brien and Ella Roberts are examples of the talent that has come through these underage competitions.

As Innovation Partner, BearingPoint will continue to support the achievement of Leinster Rugby’s goals by providing digital transformation, technology implementation and consulting services. Commenting at the announcement, Gillian O’Sullivan, Country Leader for BearingPoint in Ireland, said: “Leinster Rugby is a well-established high-performance organisation. BearingPoint’s Innovation Partnership over the past five years has contributed positively to creating a successful environment within Leinster Rugby. We are delighted to be continuing our sponsorship with Leinster Rugby and look forward to further collaborative innovation. We are particularly excited to be expanding our sponsorship into the female game through our sponsorship of the Sarah Robinson Cup.”

Over the last five years as Innovation Partner, BearingPoint has implemented a number of innovation projects, from fan engagement, virtual reality experiences and facilitating innovation bootcamps with staff from Leinster Rugby’s Centre of Excellence and Academy. Shane Nolan, Leinster Rugby CEO, commented: “We are delighted in Leinster Rugby to be renewing our partnership with BearingPoint. Since 2018, they have been a key part of the wider Leinster family and we have thoroughly enjoyed working with Gillian O’Sullivan and Eric Conway who made those early days and indeed the days since then, very easy on our part and very quickly a spirit of partnership and cooperation was formed.   

“As a club, we are continually looking to innovate and BearingPoint has been a crucial partner in driving innovation at Leinster Rugby. As recently as last year we explored the possibilities of the metaverse with BearingPoint. This was Leinster Rugby’s first foray into this area and one we plan to explore further with BearingPoint. The announcement today allows us to do that and we are hugely excited to now be further cementing the relationship so that we may continue to explore what can be done between both our organisations over the coming years.”

Nolan added: “Leinster Rugby is keen to be market leaders and innovators in everything we do and partners like BearingPoint are vital in helping us achieve that.”

Please login or register to post comments.
My HomeNews and MediaNewsletters