Livestreaming has become a popular marketing tool in China, as consumers tend to shop online for most product categories. For European SMEs, understanding how livestreaming works in China is essential to assessing its potential as part of a wider marketing strategy. 

On 6 November, the EU SME Centre and Italian Chamber of Commerce in China invite you to explore China’s livestreaming landscape, from the platforms and costs involved to the role of key opinion leaders (KOLs) and key opinion consumers (KOCs).  

The event will examine the differences between livestreaming in China and livestreaming in Europe, as well as the advertising regulations and legal considerations businesses need to know. Participants will gain practical insights to help them assess whether livestreaming is the right approach for their business in China. 

Agenda 

Friday 6 November (Central European Time – CET) 

09:00 – 09:05 

Opening remarks 
Keyu Zhou, Events Coordinator, EU SME Centre 

09:05 – 09:35 

Understanding Livestreaming in China: Platforms, KOLs, Strategies 
Speakers: 
– Riccardo Pelissero, CEO and Co-founder, Long Advisory 
– Matteo Buchta, Co-founder and Marketing & Sales Director, Long Advisory 

09:35 – 10:05 

From Planning to Execution: A Practical Guide to Livestreaming in China 
Speaker: 
Nora Liu, Marketing Manager, Shanghai Jungle 

10:05 – 10:25 

Legal Considerations When Working with KOLs and KOCs 

10:25–10:55 
Panel discussion and Q&A 

Eligibility and Registration 

All European business organisations and SMEs are welcome to attend this free seminar online or onsite.  
Register at the following link: https://www.eusmecentre.org.cn/event-registration/?event_id=21991