The World Sauna Forum 2026 will take place from 9 to 11 June 2026 in Jyväskylä, Finland, bringing together companies, buyers and professionals from across the sauna and wellness sectors.

Described as “the most relaxed business event in the world”, the forum will explore the growing business opportunities linked to Finnish sauna culture, including potential partnerships, international cooperation and new market connections.

Onsite matchmaking at the event will be organised by the Enterprise Europe Network, giving participating companies the opportunity to meet potential business partners and explore collaboration opportunities in a structured setting.

Participation in the matchmaking requires registration and is only available to registered participants of World Sauna Forum 2026.

For more information and registration details, visit here.