Cyd Connects is proud to congratulate Sculpted by Aimee on achieving B Corp certification. The certification shows the company’s commitment to people, the planet, and purpose-driven beauty. It follows 18 months of hard work and dedication by Aimee Connolly and her team at Sculpted by Aimee, supported throughout the process by Dublin Chamber member and sustainability consultancy Cyd Connects.
Sculpted by Aimee’s commitment to better business
Aimee Connolly, CEO and founder of Sculpted by Aimee, has always focused on helping people feel their best with good-quality, multi-use products. Along with her commitment to her customers, she has always been committed to sustainability with the belief that products should not only be good for your skin, but also kind to the planet and cruelty-free.
Why B Corp Certification matters
B Corp certification is one of the most respected standards for social and environmental performance. It is a global movement with a mission to create a more equitable and regenerative economy by making business a force for good. To become certified, a company must demonstrate high levels of accountability, transparency, and positive impact across key areas including governance, workers, community, environment, and customers.
For Sculpted by Aimee, becoming a B Corp is also about being good for business. It helps attract talent, strengthen relationships with customers and suppliers, and position the brand as a leader in responsible business.
How Cyd Connects supported the journey
As a women-led sustainability consultancy focused on accelerating meaningful impact and driving business efficiency, Cyd Connects worked closely with the team at Sculpted by Aimee to support them through the B Corp certification process.
This included:
- Guiding them through the B Impact Assessment and working with them to meet the stringent requirements
- Supporting new business processes, policy creation and improvements across social and environmental impact
- Helped identify improvement opportunities for immediate and long-term growth
- Supported the development of strategic sustainability goals for long-term accountability
- Lead them through a rigorous verification process to achieve certification
A milestone for the Irish beauty industry
In announcing their certification, the entire team was excited to join the global B Corp community and emphasised that certification “is the beginning of an even bigger mission” for the brand.
Their achievement positions them among a growing number of purpose-driven Irish businesses, offering both inspiration and a practical way forward. It shows that purpose and profit can go hand in hand. The team’s hard work and commitment also show that within the beauty industry, sustainability is becoming part of brand leadership and consumer trust.
Why it matters for Dublin businesses:
B Corp gives companies a clear structure for measuring impact, developing improvement opportunities, and communicating sustainability achievements in a credible way.
Cyd Connects is continuing to support Sculpted by Aimee on their sustainability journey, strengthening the next phase of their sustainability strategy and creating meaningful impact in their business.