BearingPoint continues to expand its impact across Irish sport through its data driven partnerships with Leinster Rugby and Tennis Ireland. With Leinster Rugby, BearingPoint designed and delivered a comprehensive data strategy that has facilitated the transformation of previously fragmented supporter information into meaningful insights. This foundational activity enables personalised fan engagement, improved marketing effectiveness, and a true 360degree view of supporter behaviour, setting the stage for future AI driven innovation. 

BearingPoint's collaboration with Tennis Ireland builds on this expertise. BearingPoint is currently developing a Marketing Dashboard and laying the groundwork for a future data warehouse to support broader performance and participation metrics. Currently BearingPoint is focusing on establishing the fundamentals, including modernising how essential organisational and marketing data is captured, understood, and used. In the future, this will advance to additional areas such as player performance analytics. This digital and data partnership will evolve to support better decision-making and long-term growth across Irish tennis. 

BearingPoint is proud to announce that it has been awarded the 2025 Microsoft Ireland Business Applications Partner of the Year Award. This prestigious accolade recognises BearingPoint’s exceptional success in delivering innovative solutions that transform businesses across Ireland. The award highlights BearingPoint’s leadership in leveraging Microsoft Business Applications to drive digital transformation and create measurable impact for clients. Through advanced technologies and a commitment to excellence, BearingPoint continues to help organisations optimise processes, enhance customer experiences, and unlock new growth opportunities.