FUEL has been crowned a double winner at this year’s European Agency Awards, taking home the prestigious Gold for Experiential Agency of the Year and Silver for Best Event.
This recognition cements FUEL’s position as one of the world’s leading experience and entertainment group, while reinforcing its status as a global leader in employee experience, brand experience, content creation, and marketing strategies.
Judges praised FUEL for “redefining experiential marketing at scale, delivering events across many countries. With a high number of female leadership, a sustainability‑first approach, and innovative initiatives like FUEL XP and TRACE, they combine creativity, strategy, and operational excellence, setting a benchmark for modern agency leadership.”
Over the past 18 months, FUEL has grown to a team of 70 specialists, with 65% female leadership. The agency has delivered more than 600 events across 20 countries, expanded its content and Dublin City studio output, strengthened its brand and employee experience departments, and advanced sustainability through circular production, reusable builds, and integrated carbon tracking.
FUEL also received Silver for Coca‑Cola’s “One Step Ahead” Europe All Hands 2024 at Disneyland Paris. Judges described the three‑day gathering of 1,200 employees as “an impressive and memorable campaign” featuring immersive staging, curated activations, personalised moments, surprise entertainment, more than 500 content pieces, and a private Disneyland Park takeover.
Speaking about the double win, Keith McCormack, Executive Director at FUEL, said: “These awards reflect the extraordinary passion, talent and dedication of our team. FUEL is built on creativity, craft, the strength of our relationships, and the belief that experiences can create real, lasting value. To be recognised at the European Agency Awards for both our work and our agency vision is an incredibly proud moment.”
Founded in 2013, FUEL has built an impressive client portfolio, working with leading international brands including Coca‑Cola, AIB, Universal Music, KPMG, Paramount Pictures, Guinness Storehouse, Meta, PayPal, Accenture, Google, and World Rugby.